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Long before clean beauty became part of the collective consciousness, we were making clean, natural mineral makeup and skincare. Purity in formulation and uncompromising performance have been our guiding principles since we launched in 1995. Every bareMinerals product is 100% free of parabens, phthalates, formaldehyde, chemical sunscreens, triclosan, triclocarban, propylene glycol, mineral oil, coal tar and microbeads, and we are ALWAYS cruelty-free. Skin-improving formulas with proven performance — that’s CLEAN WITHOUT COMPROMISE.


From the beginning, minerals have been the heart and soul of our brand. Our ORIGINAL Loose Mineral Foundation truly revolutionized the beauty industry. For the first time, people could achieve confidence through healthy, natural-looking coverage that actually cares for skin. To this day we include good-for-skin minerals in each and every bareMinerals product.


We use carefully selected clean synthetics, in harmony with our naturally derived ingredients, when they improve a formulation from a quality or performance standpoint. All of our ingredients go through rigorous safety testing to ensure they meet our quality and safety standards, and we use synthetic ingredients only when a better natural alternative does not exist.


bareMinerals is 100% cruelty-free and we will never waver when it comes to this position.

Our Clean Beauty Formulas

Clean Skincare

Our clinically-tested skincare formulas are full of skin-loving minerals and nourishing botanicals, and free of unnecessary additives. Proven to perform, bareMinerals skincare allows you to create the perfect regimen for every skin type and concern. Our collection of 100% vegan cleansers, moisturisers and treatments gives you glowing, healthy-looking skin, instantly and over time.

Clean Complexion

Our clinically-tested complexion products help improve the look of skin, immediately and over time. Featuring skincare benefits and infused with minerals and naturally-derived extracts, all of our skin-improving foundations are proven to perform. We have a coverage level and finish for everyone — from sheer to full and matte to naturally luminous — in a wide, expertly calibrated range of true-to-you shades for every skin tone.

Clean Colour

Our colour formulas — which are infused with good-for-skin ingredients for added skincare benefits — are inspired by the world around us. We look to nature’s endless spectrum of hues and textures, from iridescent quartz to juicy berry to petal-soft pink, for colour inspiration. We invite you to play and create with clean, colour-true shades that combine natural minerals and botanicals for exceptional wear. Our ophthalmologist-tested eye products are safe for contact lens wearers.


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